When I stop and think about the last ten years of LOGO one word always comes to mind… legacy. While my styling days opened these doors and provided the vision for all things that came after it, my legacy would be far from complete without LOGO. I’m sure you’ve heard me say it a thousand times before, but everything I have done- every shoot, every campaign and every look lead me to this… and to YOU. Way back in 2009, after 30 years of being a creator behind the scenes, I just KNEW style was within all of us. And you were all ready to head and embrace that message! And so in 2009, when I first stepped in front of the camera it became immediately so clear- YOU ALL GET IT!! Within every single one of us is magic waiting to be tapped and shared through self-expression, and the right to feel amazing about ourselves. As a rebel and a black sheep my entire life, it was exhilarating to see that many of you felt that same way. You love the unusual, the eclectic and the offbeat. And so, I found a home and friends in bringing LOGO to all of you.
To be doing this for a decade now is incredibly humbling. We all see brands come and go, and I am not one to take for granted the fact that I am still here. Through your constant feedback and support, together we have shaped LOGO into what it is today. A collection with a true mission, vision and community!
To celebrate ten years of getting #LOGOFIED together, my team and I reimagined some of our most loved and memorable pieces in the collection from the past decade. We call this the Legacy Collection, and it’s all about celebrating where we’ve come and where we are headed next. And as we all know, when it’s good, it’s good! These pieces are a testament to what LOGO is all about- style that lives on forever. It really is a toast to YOU! Thank you for being with us on this journey. To the next ten years!!
xx,
Lori
A369077 
A369074 
J358692 
A369097 
A369084 
A369087 
A369080 
A369077- Legacy LAVISH Solid Cotton Slub Top With Lace Appliqués & Embroidery – COMING SOON!
A369074– Legacy Printed Rayon 230 Cowl Neck Top
A369084- Legacy Cotton Cashmere Sweater Cardigan with Washer Satin Ruffles at Hem – COMING SOON!
A369097– Legacy Solid Heavy Cotton Span Jersey Slim Pant with Seaming Detail
A369080– Legacy Solid Rayon 230 Tank with Printed Woven & Lace Tiers
J358692– Legacy Sunset Halo Necklace
A369087- Legacy Solid Double Knit Coat with Bottom Flounce and Contrast Buttons – COMING SOON!
Anything/Everything 
A369077- Legacy LAVISH Solid Cotton Slub Top With Lace Appliqués & Embroidery
I want this one please 🙂 Will it be for sale soon? I love your cotton slub!
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Lori, i discovered LOGO about 2 years ago. Since then I have purchased many many items. And I love every piece that I have. Thank you for putting fun back into getting dressed!!!! I have so much love and respect for you. I’ve always told my family to be a leader, not a follower! That is why I am drawn to you and your line….you have reinforced my belief in always leading the way. Thank you soooo much!!!
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Thank you Lori and your team for what you do. A decade and closet full of fabulous clothes later and I can’t wait to see what you do next. I always struggled to figure out what to put with what. You gave me permission to play and I appreciate it more than you will know. 💕
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